Louise Sandhaus
Office: A100
Office Hours: Tuesday 5-6 or other times by appointment (Please e-mail me to set up a time.)
For those of you who did not attend the field trip this week to Adams Morioka, you have an extra assignment: Post 10 questions that you would have asked Adams Morioka had you been there.
Look at their site first: www.adamsmorioka.com.
General Reference
Design Encyclopedia
This is a Wiki for Graphic Design stared by the same person (Armin Vit) who founded Under Consideration
Graphic Design Timeline
What’s so ideal about this wonderful timeline, done by a graduate student, is that you can simultaneously puruse important world events, are and design events and the history of the osbscure Dr. Leslie, a physician who founded The Composing Room, P.M. and A.D magazines which were all highly significant to the development of American Graphic Design.
Design Online
Design is Kinky
Design news from young designers
Design Writing Research
Great, smart, resource of design sites and information put together by Ellen Lupton.
Type Resources and References
Type Dictionary
A quasi-wiki resource of typographic terms that’s part of the Type Director’s Club site.
Font Identifier
Did you see a font you like and would like to us it, but don’t know what it is? Know the fonts name, but wonder what it looks like? Or you like Helvetica but wonder what else is similar? What if you have to do a report on a type designer? This site is a fabulous reference.
Fontscape
Font organized into categories. Just about any way you could think to find the right typeface – by conventional classifications, connotations, stereotypes, or for particular uses.
Type Radio
What could be more fun than a “station” dedicated to type. This site is put together by Dutch designers DBXL, LoveLiza, and Underware.
Type Foundries
Typotheque
Foundry residing in The Hague, Holland run by Johanna and Peter Bil’ak. These fonts are great for typesetting in foreign languages because of extensive character sets.
Émigré
Zuzana Licko and Rudy vanderLans created the first fonts for the personal computer and for a new generation of type designers and type users. Known for “hip,” beautifully designed font favorites.
Underware
Young graphic design collective that specialized in type and type design. Their type is brassy and bold and full of character and fun.
House Industries
This group specializes in 50s and 60s nostalgic recreations often based on hand-lettering – from the work the kitchy sign-painters from Car Culture to master hand-letterers like Ed Benguiat. (They’ve also gotten into product development.)
Hoefler & Frere-Jones
The two principals, are the Cadillacs of type designers. Their fonts are exceptionally intelligent and many of their fonts are based on classic American typography.
Kontour
The small type “foundry” of Swiss-designer, Sibylle Hagmann, a CalArts alumna. Her typeface, Cholla, skyrocketed into fame and is can now be seen on everything from gallery ads to gas stations.
Font Bureau
An important Boston-based foundry. Home of Cyrus Highsmith. They’ve designed fonts for many publications.
Font Portals
One stop shopping.
Font Shop
Founded by Erik Speikerman (who has been instrumental in the development of, experimentation with and conversation about digital type for many years) in 1991, this Design portal is HUGE and known for quality fonts globally. The site also offers a Type Navigator similar to Font Identifier.
Village
Prefers to be referred to as a “Type Co-Op” of 11 small type foundries.
Professional Organizations
AIGA
This organization for about 100 years was known as the American Institute of the Graphic Arts. Recently they decided just to be AIGA – which doesn’t stand for anything in particular and they now represents Design as a “broad-defined discipline.” It’s still mostly Graphic Designers who are members however.
Icograda
Icograda stands for International Council of Graphic Design Associations. AIGA is a member associations, but only became one recently. Checking out their website is a good way to find out about design around the world.
Type Director’s Club
ATypI (Association Typographiqe Internationale)
More international Typographic association. Many young typographers, type designers, and typofiles.
Broadcast Designer Association
Stangely, this organization isn’t much on the radar of Graphic Designers. The website makes it looks like a very boring specialization.
Organization of Black Designers
I don’t know much about this organization, but their site says they represent a variety design disciplines.
Society of Environmental Graphic Designers
Exhibition, environmental, and wayfinding design.
Society of Publication Designers
For designers of print and web newspapers and magazines
Design Blogs
Speak Up
A blog for young designers with something to say.
Design Observer
The “adult” blog of design and culture
Core 77
Mostly industrial design, but thoughtful and interesting
Typophile
Questions, proposals, opinions, advice on type and typography
Print Graphic Design Publications
Eye
The Mercedes Benz of graphic design magazines. Excellent journalistic writing and quality photographic reproductions of current and historical graphic design. It’s expensive – but the quality is worth it.
I.D.
“International Design Magazine” covers a broad range of design disciplines. Good, thoughtful articles on some of the most interesting design going on today.
How
Fairly commercial, “trend-watching” rag for the graphic design “trade”
Step Inside Design
I’m still trying to figure out the difference between How and Step…
Print
A magazine for graphic design professionals that ‘s a bit more sophisticated than Step and How.
Communications Arts
An American magazine on Graphic Design that’s been around a LONG time and has been very important to the recognition and development of the field. The articles tend to celebrate design rather than think about it critically, so it’s thought of as “old school.”
Baseline Magazine
This “international typographics magazine” include journalist and academic articles on type.
Graphis (now Design Journal)
This once extremely important international graphic design publication is how the high-stakes, super gloss version of Communication Arts covering design heroes according to outdated standards of worship.
IDEA
The Ferrari of Graphic Design publications, this Japanese magazine covers some of the most unusual and interesting design happening today. Features can be extensive. The quantity of sexy inviting images is pornography for graphic designers. Very expensive but worth it.
Metropolis http://www.metropolismag.com/cda/
“Examines contemporary life through design”
Good, lively articles on what’s happening and emerging in architecture, product, graphic and other design fields.
Res
The closest thing to a motion graphics publication.
Design Archives
Saul Bass
Alvin Lustig
AIGA
Typographica In the CalArts archives.
Plagerism, Knockoffs, etc.
The Knockoff Project
A fun site showing the recycling of ideas
Creative Commons
Website for legal sharing.
What is plagarism? A short description from Cal State University Bakersfield. A comprehensive description from Georgetown University.
Stock Images
Veer
Getty Images
Corbis
Owned by Microsoft. You name it. They own it.
And a zillion others….
Competitions
Art Director’s Club
Society of Publication Designers
PRINT Annual Design Review
Communication Arts
STEP inside Design
I.D.
Semi-Competitive
Design Events
Resfest
AIGA National Design Conference
Design is Kinky event
How
Yesterday we all went on a field trip to Brand New School and Michael Worthington Design. I got a really nice note from Sheli about how she found the trip inspiring. Personally I'm always inspired going over there, but in part because I've been to so many studios where the air smells a bit musty, or like the stench of money for money's sake, or something once vital that's gone bad and lingers as a stench.
It seems like the studios owned by CalArts grads are sweeter on the senses. What they make, how they work, their ethics and attitudes towards clients are the breeze of passion blended with original thinking. Smart thinking. By great makers. Not the techno wizards, that can whip a 3-D fire-breathing frenzy, but something that doesn't look like you've seen it already. Again and again.
It's rewarding to get out of the sometimes claustraphobicalArts and see what the "real" world looks like. And to find that it might be something to look forward to. Thanks to designers whose dreams and desires and talents (thank you, CalArts education!) led them to design the situations in which they produce design.
What kinds of impressions did others have? Whose interested in visiting other places, perhaps not owned/run by CalArtians?
Note : There are a few of you on the verge of failing this class. So you MUST turn up for both the lecture and field trip!)
Visiting Designer Lecture, Monday November 20
As your assignment for this week, please attend Monday evening. Jennifer Steinkamp, a designer who became a digital artist, will be presentating her her beautiful electronic installations.
Field Trip, Tuesday, November 21
Tuesday morning is our field trip to Michael Worthington Design and Brand New School.
They share an office.
9am Please leave CalArts no later than 9am. You may hit a little traffic so its important that you allow an hour.
10am Michael Worthington Design
11am Brand New School
Directions from CalArts
1. Take the 5 south heading towards LA. go 9.6 mi
2. At the 405/5 split get on the I-405 S toward Santa Monica - go 18.9 mi
3. Bear right onto the I-10 ramp to Los Angeles/Santa Monica - go 1.7 mi
4. Take the Cloverfield Blvd exit - go 0.2 mi
6. Turn right at Cloverfield Blvd - go 313 ft
7. Turn right at Michigan Ave - go 0.1 mi
8. Arrive at 2415 Michigan Ave. Go left once you go through the gates and follow the signs to Building H, Suite 100.
2415 Michigan Avenue
Building H, Suite 100
Santa Monica, CA 90404
(310) 315-9959 Tel
A BIG reminder that you have class at 1 back at CalArts!
Assignment due 11.14.06
Design a map of graphic design disciplines or another design discipline.
Elaborate all the specializations within the discipline you have chosen.
For example, graphic design would include:
Print Design
Screen Design
Environmental Design.
Each of those would have specialization.
Here's photo of the map of the profession that we made in class.
Make your map in Illustrator or you may draw it by hand or both.
Export (or scan) as a jpg and e-mail it to me by 9am Tuesday, November 14.
ALSO bring an 8.5 x 11 color print-out to class
Many of you seemed to have been struggling with finding work for your assigned design discipline.
Here's some sites that should help you locate the most interesting work:
The Cooper-Hewitt National Design Awards
and
The I.D. magazine competions (includes game design in the Interactive Design Annual).
Metropolis magazine is also a good site for perusing the various disciplines.
CalArts subscribes to both I.D. and Metropolis so you would be able to find both of these publications in the library.
It may not be that you'll find work directly on these sites. You may need to Google names of designers that you find there, then locate their work. It's a treasure hunt! If you're bored by what you find, KEEP LOOKING til you find interesting work. There is interesting work in all these design disciplines, so get out the shovel and dig!
New instructions for preparing your presentation:
Because of the time it took to prepare images for the presentations last Tuesday, I'm changing the form of your presentation. READ AND CAREFULLY FOLLOW THESE INSTRUCTIONS.
1. Gather your images. Save at (approximately) 800 x 600 pixels (11" x 8.5"), 72dpi, RGB, JPGs.
2. Put all images in a folder, ready to be placed in an InDesign document.
3. In InDesign prepare an 11" x 8.5" (landscape/horizontal) document with as many pages as you have images, PLUS a cover page. No margins.
4. Design Page 1, including the name of the disicipline and the 2 team members.
5. Place your images as full pages bleeds. Captions are optional. (But your presentation must include desiger, date, description of the object.)
6. Save your document.
7. EXPORT your document as a PDF. Name should be: your_assigned_discipline.pdf.
8. Bring your presentation on a Flash Drive or CD.
Assignment
Due 11.7.06
As a team, prepare a presentation of your assigned design discipline (iPhoto)
Define the design discipline
Feature at least 3 different designers. At least 6 examples of their work.
Challenge yourself to find the most interesting designers and work.
…..
Architecture: Sheli and Lorin
Industrial/Product Design: Aaron and Sam
Fashion Design: Ben and Luke
Landscape Design: Yeon Jae and Golden
Interior Design: Rin and Barney
Furniture Design: Hall and Grayson
Advertising Design: Kate and Caeline
Game Design: Monica and Monica
There are many graphic design organizations, events, competitions, and conferences. Here's are some of the one's worth knowing about for the moment.
Organizations
AIGA: "AIGA, the professional association for design, is committed to furthering excellence in design as a broadly-defined discipline, strategic tool for business and cultural force. AIGA is the place design professionals turn to first to exchange ideas and information, participate in critical analysis and research and advance education and ethical practice." (from AIGA website)
ICOGRADA: International Congress of Graphic Design Associations. "The International Council of Graphic Design Associations (Icograda) is the world body for professional graphic design and visual communication. Founded in 1963, it is a voluntary assembly of associations concerned with graphic design, visual communication, design management, design promotion and design education. Icograda promotes graphic designers' vital role in society and commerce and unifies the voices of graphic designers and visual communicators worldwide. The vision, mission and core values of the council are collectively embodied in the communication statement of 'leading creatively' which is manifested through our members diverse activities to use design as a medium for progressive change." (from ICOGRADA website)
Art Director's Club: "first international creative collective of its kind. Founded in New York in 1920, the ADC is a self-funding, not-for-profit membership organization that celebrates and inspires creative excellence, connecting creative visual communications professionals from around the world.
Mission: To promote the highest standards of excellence and integrity in visual communications and to encourage students and young professionals entering the field. In short, to provide "visual fuel."
Mandate: To provide a forum for creative leaders in Advertising, Design, and Interactive Media to explore and anticipate the direction for these rapidly changing industries." (from ADC website)
Type Directors Club
Events
Design Trienniel
Competitions
National Design Awards: To enter you have to be nominated.
AIGA 365 Annual Design Competition and 50 Books/50 Covers: Specializes in all Graphic Design specialization with a special competition just for books
I.D. annual design review: A range of design disciplines including graphic design.
I.D. Student Design Review: A range of design disciplines including graphic design for student's only
How
PRINT
ADC Annual Awards: Lots of categories, including student. This has become an increasingly important and prestigious competition in the last few years.
ADC Young Guns: A competition for designer under 30.
Step
Conferences
AIGA National Design Conference
Aspen Design Conference
Cooper Hewitt
Design is Kinky
Resfest
Last Tuesday I had asked you all to please reflect on your submission for last week’s Design Issues history assignment and resubmit.
Here are the issues that need to be addressed:
Site sources of text and images. A website URL is not sufficient. There must be an author’s name.
Use quote marks if the words are not yours.
Your assignment was to find three EXCEPTIONAL examples. If you look adequately at the work of your assigned designer, you should be able to glean what is their exceptional work as opposed to other work they’ve just happened to do. It should be what you are wowed by.
It’s okay if all your images come from books. If you use examples from the web, you may use no more than 2 and they must be good quality.
If you need to revist the assignment, check out the “10.10.06 Where did graphic design come from?” posting.
DEADLINE IS 6AM TOMORROW.
Here are some specific notes:
Lorin – Lester Beall. Site sources. Otherwise good
Hall – Herbert Matter. Please find THE BEST graphic design examples. Site sources.
Luke – Paul Rand. Please revisit the work examples. Site sources.
Barney – Armin Hofmann. Site sources. Add an example that has some color.
Monica Yi - Site sources. Find other, more compelling and emblematic work examples.
Yeon Jae - Alvin Lustig. Site sources. Quote marks. Exhibition poster is good, but there are much better examples of his work than the two you have show.
Ben – Moholy-Nagy. Quote marks? Can you find a few more of his photogram examples. Thanks.
Sam – Alexey Brodovitch. Complete redo of this assignment. Find 6 EXCEPTIONAL examples of his work.
Rin - Josef Muller-Brockman. Quotes. 3 sources.
Golden – better bio. Your third example is NOT his work. It is the cover of a book about him. If you find this book you will see great examples of his work and understand better what work he is know for. Please keep searching for examples.
Kate. Pushpin Group. Better quality images. Straight and separated with credits.
Sheli, Aaron, Grayson, Caelin, Monica: I don’t have this assignment from you. You need to double the amount of images that you send from 3 to 6.
Tuesday, October 17
9am SHARP
Meet at CalArts front entrance steps to wait for your car pools.
Those who are driving, have your cars ready to go.
Let me know who are drivers and who is going in your car.
10am
Meet at Art Center College of Design
outside Alyce de Roulet Williamson Gallery (main lobby). I will meet your there.
1700 Lida Street
Pasadena, CA 91103
Driving instructions from CalArts
Here’s the short cut to avoid traffic on the 5:
From Tournament road (the back exit of CalArts), make a left onto McBean Parkway.
Cross over the 5.
Take a left The Old Road. (Where all the shopping is located)
Keep going on The Old Road, across Pico Canyon.
Where the Old Road meets Calgrove at the light, go right on the Old Road).
The Old Road will twist and turn. It will eventually become San Fernando Road.
Continue on San Fernando to Balboa.
Make a left on Balboa.
Right on Foothill Blvd.
Left on Yamell St.
At Yamell enter the 210 Freeway East heading east (toward Pasadena).
Keep going for a long long way on the 210.
Exit at Berkshire.
At the stop sign at the bottom of the exit ramp, turn left onto Berkshire Place.
Go to end and turn right at light onto Oak Grove.
Turn right onto Linda Vista Avenue. Linda Vista will make a left turn at the stop sign. Continue on Linda Vista to the first light and make a right onto Lida Street.
Continue up the hill on Lida Street.
Art Center is on the left.
Parking at Art Center
There is visitor parking, but it is very scant.
Keep going on the long long driveway and you eventually come to more parking.
What else
DRIVE SAFELY. TAKE A MAP.
If it is urgent you can my mobile: 323 549-4288.
October is turning into a busy month with several field trips. Here is our October class schedule. All trips are mandatory.
Monday, October 16.
Visiting Designer Presentation: Louise Sandhaus
Time TBA
Room F200
CalArts
Tuesday, October 17, 10am
Inventing Kindergarten exhibition field trip
Art Center College of Design
Wednesday, October 18, 8:30pm
Conversation: The Designer, the Artist, and the Publication (with Lorraine Wild, Michael Worthington, and Gail Swanlund)
REDCAT
I have talked to Scott and he will lighten your load for Thursday’s class.
Tuesday, October 24, 10am
Class: Where did graphic design come from (A little history) Part II
CalArts Langley
Monday, October 30. 7:30pm
“Design is One” Leila and Massimo Vignelli
Los Angeles County Museum of Art.
Tuesday, October 31
No class, but you will be expect to comment on the Vignelli presentation.
Assignment
Due: 10.17.06 at 9am
Each of you is assigned a graphic designer to research that was influential to the field of graphic design. (See list below.)
a. Briefly describe the designer -- where they are from, when they lived, what kind of work they did.
b. Find 3 EXCEPTIONAL examples of their work. (At least one image must be a scan from a book or magazine). Save images as jpgs, no bigger than 800 x 600 pixels at 72dpi.
c. For each example write a caption: Include name of designer, title, description, and date.
c. E-mail your text and images to me. (Do not post on the blog): Sandhaus@calarts.edu
Art Deco
Sheli: A.M Cassandre
Aaron: Paul Colin
European Emigrés and Influence between the Wars
Lorin: Lester Beall (WPA work)
Sam: Alexey Brodavitch (Bazaar magazine)
The New Bauhaus (in America)
Ben: Laszlo Maholy-Nagy (only his work done in America)
Modernism in America Post WWII
Luke: Paul Rand
Yeon Jae: Alvin Lustig
Golden: Ladislav Sutnar
The Post-War Swiss revive graphic design
Rin: Josef Muller-Brockman (posters)
Barney: Armin Hofmann
Swiss design invades America
Hall: Herbert Matter
Grayson: Massimo Vignelli
Ecclectism
Kate: Push Pin Group (Milton Glaser, Seymour Chwast
Monica N: Tadanori Yokoo
The Beginnings of Postmodernism
Caelin: Wolfgang Weingart
Monica Yi: April Greiman
Here’s are categories of specializations within Graphic Design.
Check out EACH site!
To see a bit of everything go to the AIGA archives
Type
Lettering (A unique hand-drawn word or alphabet)
• Ed Fella
• Check out books on the work of Doyald Young, Ed Benguiat, Herb Lubalin. You won’t be sorry.
Type Design
• Émigré
• House Industries
• Hoefler & Frere-Jones
Letterpress (Printing done from individual metal letters composed to form texts; ink is applied and then impressed onto paper.)
• Archetype press: Some wonderful work being done by students at Art Center College of Design’s letterpress facility. Watch the fab video (upper right corner of the page): http://www2.artcenter.edu/archetype/
• Egg Press
• Briar Press: A website all about letterpress.
Information Design
• Nigel Holmes: Very fun and charming information graphics.
• Edward Tufte: Check out his many books on types of Information Design. His books are all in the library
Environmental Design
This term is a catch-all for lots of different types of design: Interior design, signage systems, spaces for events, etc.
Various examples
Broadcast Design
Titles for TV shows and station identities
• Twin Art
Motion Graphics
Titles for films and graphics for ads
• Brand New School: Owner, Jon Notaro is a CalArts alum. There are many CalArts grads working there as well. They are increasingly doing more directing for commercials and videos.
• Stardust
• Hunter Gatherer
• Bureau: Keep clicking through to Movies section.
• 2x4: This is a general design studio, but check out their reel (which shows their motion work).
• Shilo: They did the recent fab Gap ads.
• Shinola: "The" hot studio in London.
Print
Magazines and Newspapers (otherwise known as Publication Design)
• Haven't found any great sites yet for these designers. Maybe you'll find some!
Books
• Green Dragon Office: This is the site for CalArts faculty, Lorraine Wild. Check out the Portfolio section to see the work.
• COMA
• McSweeney’s: Best to go check it out at a hip newsstand or bookstore
Annual reports
• Cahan Associates : Check out Annual Reports section.
Experience Design
This might be another term for Environmental Design, but usual involving media.
• Imaginary Forces: They also do Broadcast and motion design. These are the big guys in the industry.
Branding
• Seigel & Gale: Very conservative hard core branding organization, but check it out!
• Adams Morioka: CalArts alums. Peruse the archives and you'll find lots of branding as well as other stuff.
Exhibition Design
Both these exhibition designers work in teams with architects.
• Pentragram : This is a reknowned studio that does many many types of design.
• http://lsd-studio.net/design/exhibition.html: This is my studio.
Miscellaneous
Websites that we discussed on Tuesday in class:
Droog
Victor Moscoso
Assignment
Graphic Design Specializations Treasure Hunt Due: 10.3.06
Check out ALL the websites posted above.
Find 2 additional designer’s websites who specialize in one of the categories above whose work you think is ABSOLUTELY FABULOUS!
Post a comment including those URLs, including which specialization they represent.
DO NOT GOOGLE THE SPECIALIZATION (like “motion graphics”) AND EXPECT TO FIND ANYTHING INTERESTING. Ask other design students. Check out sites that feature groovy design like Design is Kinky.
When you find sites of interest look for links.
Many of you had difficulty with the first assignment – to find a definition of Graphic Design. It seems like there was lots of confusion over what "define" mean.
Let me clarify:
Definitions give words meaning. For example, let's suppose someone from another planet asks you "what's a 'cat?' You wouldn't just say it's a small animal because that could be lots of things. You have to get more specific and describe the characteristic it has that no other thing or animal possess. Here's an example: Cat: A small (6-15 lbs.) domesticated feline mammal that has fur, pointed ears, wiskers, and claws. It purrs when contented and in contemporary Western cultures is general considered a house pet.
A definition needs to IDENTIFY specific, essential qualities that will distinguish from something similar.
You don't need to be hard on yourself for this assignment. Go to a dicitonary for the defintion!
Assignment: Design factoid treasure hunt Due: 9.26.06
Each of you is assigned one of the following questions.
Using 3 different resources: the web, a book, and a resource that you find from an online periodical, index, or database. List each of your resources!
Put your question AND answer on the blog. Include a pictorial example (or several).
(See handout for instructions on how to post image.)
You must post by class time on Tuesday.
Topics:
Sheli: Who designed the new pharmaceutical packing for Target and why?
Monica: When did Milton Glaser design his famous Bob Dylan poster?
Lorin: What design shows are going on in New York today?
Ben: What/who is Didot?
Aaron: Who where the European design émigrés that came to the U.S. in the 30s?
Sam: Who were the 3 directors of the Bauhaus?
Ben: What was the first typeface designed for the computer?
Luke: What is a diphthong?
Yeon Jae: Whose designed the titles for the movie, Dr. Stangelove?
Golden: What year was the first Apple computer sold publicly and who designed it?
Katherine: Who is Victor Moscoso?
Barney: Who designed the Mathematica exhibition?
Hall: When was the AIGA founded and why?
Garyson: Who coined the term “Graphic Design”?
Kate: What’s a serif and how many different kinds of serifs are there?
Caelin: How many design curators are there in American Museums?
Monia Y: Who was Sheila de Bretteville and what did she have to do with CalArts?
To view the answers go to: http://lulu101.typepad.com/photos/design_factoids
