(showing exercise that MFA Designer as Entrepreneur student do to identify interests.
Theme is "air." All used the same content but used to convey their own meaning and to think entreprenually by defining the project for themselves.
Students did a free-fall together.
The Next Big Design Thing?
Maybe?
Not certitude.
The Designer as Entrepreur
What Exemplifies the Design as Author?
Examples:
Charles Spencer Anderson (made his own printers cut and then used them for different applications.
Entreprenurialism projects out into the world.
Tod Lppy, Isopus. Was a Print and then created a model for a magazine full of graphic conceit than is about non-profit funding. Creates event around non-profit funding -THAT is the magazine.
Hans Dieter Richer: Baseline magazine. HDR is his design business. Created entire business plan for mag.
Josh Berger, Plazm. Created type business early. Developed audience, then produced magazine. (model was Emigre)
Thing that exist
Paul Budnitz, Kid Robot. Computer nerd in music biz. Fell in love with Japanese toys and developed methodoly for "toy publishing."
Smoking bunnies and doing fashion now.
Shepard Fairey, Obey. Took art project and grew it into a biz. But still a sniper. Bridges many worlds.
Maira Kahlman. Watches, Lots of small ideas like Elements of Styles book that turns into other products.
James Victore. now doing surfboards.
Thing is common is PASSION. This is undercurrent to designer as entreur.
Gary Panter. Cat toys. Patches for Patch Design
Constatine Boym. Souvenirs of disasters.
My favorite project is Safe RX by Deborah Adler for Target. Started by wanting to create products for curly-haired people. Saw problem in her own life and developed it. Lots of research and prototypes Didn't think it would happen in less than 8 years. Milton Glaser connected her to Target. Social entrepreneur. Below is the way the project looked before development with a product designer:
Others:
Luisa Gloria. Something to protest corrupt practices of government. Created backstory that became back story. Saint Ernesto. Made objects, website, bumper stickers.
Bobby Martin, Abyssinian Baptist Church. Did branding for important church. Created a new cross and language of design for them to be used in variety of ways. Then created products to bring in cash for church. Adam Clayton Powell. Then did poster campaign - poster to be used connected to a protest march that ended in church. Check out the project site here.
Amy Wang, Ametrica! Dealing with lack of metric system in US. He plan was to created a campaign. Ametricra (grant thru Sappi). Check out the project here.
Tarek Atrissi. Arabic Typography. com. Ended up designing for Qatar. Did Modern arabic font.
Celia Chang. Cravings. wanted to create chocolate of the month club. They first asked how the student plans to do this and she didn't know. She ended up with website and "empire" called Cravings website and events.
Jeffery Everett. Lorem Ipsum Industries. T shirts
Sunniva. Vivendal, Kala, Created cutlerly for those with hand deformities. Worked with artisans.
Dierra Krause. Vega. Parents were hippies and took her to craft fairs. She ended up designing lighting to sell.
Jennifer Panepinto. Mesu. Nesting bowls for limiting portions for those watching portions.
Students go through various panels that challenge aspects.
Brian Smith. Nimbus. Was a cyclist and make biking paraphenalia for safety.
?. Tool kit online for creating comics.
Products have to have social and economic value.
Amanda Spielman. Bookfool. Lover of literature lovers. Talks all about books. In print and website. A Craig's List for Book
Lara McCormick. Stop and Start Over. Was an addict. For helping those with recovery. Started with narrative of overdose by her father. Created prototype for those in recovery who have trouble relating to the graphics around 12 step program etc. Being put up in rehab places. See the project here.
The Designer as Entrepreneur book by Steve Heller and Lita Talarico.
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Questions
What's the final presentation?
Present to other entreprenuers (25)
3 semesters of program deal with various aspects of entrepreneurs.
By summer they have to show a pitch book.
By fall they go before various panels. (lawyers, designers, business people)
They have a public speaking class.
Students have actual prototypes. How do they figure out manufacture? What kind of guidance do they receive?
They provide expertise and to connect them. Many are resourseful. Students have to prove it can be manufactured.
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