Please read the following texts and post your summaries. A reminder about the reading notes vs the summary vs the annotation is included below.
You need to annotate only one of the articles, but that annotation must connect the reading to graphic design today. Also, you need to show examples of the work you are talking about. (This work can be yours or others.) (For Vince and Michael use examples of experimental animation or photography).
For example (using one of last week's readings, "Streamlining") the argument I might make is to compare how a very functional graphic design form, used for a very particular and an appropriate purpose (like the vehicles Van Doren refers to) end up becoming a popular style regardless of how befitting that form is to the subject matter. I'd muse on how this is no different that streamlining style became appropriated in 1940. The examples I'd show would periodic chart style applied to all sorts of other content. These examples would be the website for Lorcan O'Herlihy, the new Dow commercials, "The Human Element,"
and this example from a talk by Jessica Helfand and Bill Drenttell showing a work by Lana Rigsby for Strathmore Elements (a paper line.)
(Thanks to Jessica Helfand for initiating this comparison.)
ALSO: Forbidden words in your annotation (or summary or reading notes): good, bad, like, dislike.
A BRIEF REVIEW OF READING NOTES VS SUMMARY VS ANNOTATION
Reading notes are your tools to be able to understand the article. Look for:
The BIG point the writer is trying to make.
What is the subject of the article and how does the writer elaborate her/his argument.
Your summary condenses the article down to one or two sentences. This information should be presented as objectively as possible. You should no offer any opinion.
Your annotation is your personal summary – what did the reading get you thinking about, wondering about, arguing? In other words, what was the value of the article to you that you want to remember.
Jan Tschichold, 1930, “New Life in Print” (book)
Frederic Ehrlich, 1934, “The Revival of The New Typography & Modernism in General,” The New Typography and Modern Layouts, Stokes Co (reader)
Paul Rand, 1959, “The good old Neue Typografie”. Typographers on Type, edited by Ruari McLean, Norton & Company, 1995 (reader)
Paul Rand, 1985, “The Grid System.” Typographers on Type, edited by Ruari McLean, Norton & Company, 1995 (reader)