Theory I S08

Jennifer Rider: An Incomplete Manifesto for Process

1. The number one most important rule is MAKE.
2. Do a little thinking and then a little making and then some thinking again.
3. Set up parameters for your experiments. This will help you begin (shout out to mr. k).
4. Begin somewhere.
5. Begin anywhere.
6. Try working additively.
7. Try working reductively.
8. Isolate moves: scale shifts, number of objects, contrast, etc.
9. Start simply.
10. Compose powerfully.
11. Green tea with mint seems to help.
12. Hybridize results.

An Incomplete Manifesto for Surviving in the Studio, by Michelle Park

1. Snack well and snack often. Share your treats.
2. Contribute plenty of pop, 80's, 90's and hip hop music to spontaneous dance parties.
3. Show others your work and get opinions from more than one person.
4. Give honest and constructive criticism when others ask for your opinion.
5. Share your books, but never reveal too many of your sources.
6. Invest in the essentials: a comfy office chair and proper lighting (especially with ones that make a statement).
7. Privacy is not a privilege. Lock your computer, laptop, and monitors to your desk. Additional hardware and power tools are needed.
8. Work diligently. Peer respect is based on effort.
9. Put in as many work hours as possible. Even if your are in the studio all day, not much may get done. Therefore, work long and take breaks to eat with friends.
10. There are two trash cans for a reason. Take time to recycle.

April 21: Design and Philosophy

Please read Otl Aicher, 1991 "Design and Philosophy," Analogous and Digital, Ernst & Sohn.
No bones about it, it's a tricky essay to read and understand.

So for your assignment this week, I'm asking you to use design to help yourself grasp this text.
For example, in The Medium is the Message, a much longer text was translated by McLuhan and Fiore into shorter text soundbites and image metaphors so that a larger audience could grasp the ideas.
But perhaps for you organizing the text into a diagram or a map would work better. Or annotating the text in a certain way. Maybe you just need a system for making notes and highlighting. Or putting together a Keynote presentation for yourself.

It doesn't need to be elaborate. We're not going to crit your design. In fact, I don't even care what it looks like. To be absolutely clear, I'm not asking you for a typographic interpretation. I only care that whatever you did allowed you to understand the text. Now, that's good design!

ALSO
Don't forget to post your manifesto PRONTO:
The title should be: Your name: An Incomplete Manifesto for ________ (fill in the blank with something having to do with design (or for Michael, Photography/for Vince, Animation.)
Your manifesto should include 10 points. Use Mau's manifesto as model.