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Lucy Cook

Lucy Cook: Incomplete Manifesto for the Design Studio

1. Pay attention to color. Don’t water it down from its maximum intensity. Also Extract it from meaningful resources, as in nature. Attribute it by relevance or specific need. Brave color !

2. Implement Fung shui. Perhaps read Arranging Things: A Rhetoric of Object Placement by Leonard Koren.

3. Have a diversified library of artifacts, film, art, design, and literary resources. Must consider intelligent allocation of space necessary to read, present, hang, make, break, photograph, etc. must be comfortable and helpful in driving the creative flow.

4. Pro-bono projects, a must.

5. Document everything professionally.

6. Establish pseudo deadlines. So, when a deadline is met, happy hour can be found !

7. Must have old technology as well as the latest. Old projectors and typewriters are sometimes awesome.

8. Test new grounds in type. Type is everything. Know what's out there now, and know how to start from scratch. And, know your hand in it, literally.

9. Know how and why you love your working process. And, make sure it's working !

Caelin White

EASY BREEZY MANIFESTO
for design by Caelin White

1. Enjoy life
2. Don't stay trapped in the studio, you will find more inspiration outside
3. exercise twice a week
4. get some sleep every night
5. decide how to best use your time
6. if you start playing games, you need to take a break
7. wear something comfortable
8. take critique humbly
9. keep your area clean
10. try new styles
11. make a check list

Michael Bernstien Browne


Michael Bernstein Browne
Destruction and Graphic Design
Ellen Lupton used readings from Derrida to deconstruct elements of graphic design. The article soon becomes a critique of how semiotics / post structuralism is taught and used amongst many art schools.
High and Low
In 1990 MOMA had a show called High and Low, the show illustrated many juxtapositions in our culture, through the “distance of design and everyday life”.


Incomplete manifesto
Don’t expect from others what you don’t expect from yourself.
Family, friends before
In vision
Manage your risks
Hedge your bets
Stand up for yourself and others
Keep moving forward
Action over hope
Listen and learn from everyone
Respect those that earn it

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Louise's Contact Info

Theory I F09 Course Description

  • This course will offer (more or less) a survey representing a spectrum of design theory’s influential texts. These represent the evolving theoretical ideas produced through modernity in varying contexts that have motivated works of graphic design, typography, and book design. The readings beginning in the mid-nineteenth century at the height of the industrial revolution when graphic design as an autonomous field develops and continue into the early 21st century information age. Collectively these texts represent a leap-frogging between “tradition” and “modernity,” finally arriving at post-modernism and the debates and challenges to all previous models.

    As a class we’ll consider these texts as representing the changing values of design in order to inspire and consider our own context in the shaping of our disciplines and as motivation for our work.

    Learning Goals · Learning to read and engage with theoretical writing and theoretical ideas
    · Develop an understanding of theoretical writing
    · Gain understanding of the theoretical concepts that have driven modern design
    · Develop basic thinking skills to generate personal credos and theories

DESIGN IS CHANGING

CULTURE IS CHANGING