Theory I S08: Jennifer Rider: An Incomplete Manifesto for Process

1. The number one most important rule is MAKE.
2. Do a little thinking and then a little making and then some thinking again.
3. Set up parameters for your experiments. This will help you begin (shout out to mr. k).
4. Begin somewhere.
5. Begin anywhere.
6. Try working additively.
7. Try working reductively.
8. Isolate moves: scale shifts, number of objects, contrast, etc.
9. Start simply.
10. Compose powerfully.
11. Green tea with mint seems to help.
12. Hybridize results.

Theory I F09 Course Description

This course will offer (more or less) a survey representing a spectrum of design theory’s influential texts. These represent the evolving theoretical ideas produced through modernity in varying contexts that have motivated works of graphic design, typography, and book design. The readings beginning in the mid-nineteenth century at the height of the industrial revolution when graphic design as an autonomous field develops and continue into the early 21st century information age. Collectively these texts represent a leap-frogging between “tradition” and “modernity,” finally arriving at post-modernism and the debates and challenges to all previous models.

As a class we’ll consider these texts as representing the changing values of design in order to inspire and consider our own context in the shaping of our disciplines and as motivation for our work.

Learning Goals · Learning to read and engage with theoretical writing and theoretical ideas
· Develop an understanding of theoretical writing
· Gain understanding of the theoretical concepts that have driven modern design
· Develop basic thinking skills to generate personal credos and theories

DESIGN IS CHANGING

Non-Profit Design -- Social Design Notes
Designs on Policy
Allison Arieff Blog - NYTimes.com About U.S. Design Policy
Design it is a-changin’ : Design & Society
From Emily Campell's Design & Society blog, part of the RSA, Royal Society for the encouragement of Arts, Manufactures and Commerce (very Ruskin!!)
Redesigning America's Future
10 design policy proposals for the united states of america’s economic competitiveness & democratIc governance. The American Design Communities, JanUary 5, 2009
Talk to the Hand: Dan Saffer and gestural interfaces
by Andy Polaine - Core77 "Most product design is done wrong...too many devices come onto the market where the interface and the physical product were clearly done by two separate groups that never talk to each other."
crowdSPRING
"Global marketplace for logo design, business card design, graphic design and website design." Addressed to clients: "1. Post a creative project; 2. Watch the world contribute ideas; 3. Choose the one you like."
"The Creativity of Crowds" - Forbes.com
Christopher Steiner, 01.22.09, 06:00 PM EST Forbes Magazine dated February 16, 2009 "CrowdSpring aims to slash the cost of graphic design work--and democratize a snooty business."
Dunne & Raby
They make critical design – it's function is to raise questions.
Summit to explore U.S. national design policy
Press releases: News: AIGA
It's the end of graphic design as we know it
eye opinion by Rick Poynor. A brilliant argument for graphic design/ visual communication via a review of the 'New Views 2' conference.
The Graphic Design of Barack Obama
UGLY: How Unorthodox Thinking Will Save Design, by Tad Toulis - Core77
Info graphic result from collaboration between social science and design
"Op-Chart: How Much Is Your Vote Worth?" Collaboration between sociologist and graphic designers.
AmbiScript Overview
Notation system for genetic data to support manipulation and analysis.
Greenaway's hi-tech gadgetry highlights Da Vinci for the laptop generation | News | guardian.co.uk Film
Designer of 2015 trends
One of several articles by the AIGA describing the Designer of 2015 (sponsored by Adobe)
Graphic Convergence: Drawing Together Ed Fella and Geoff McFetridge: Voice: AIGA Journal of Design: Writing: AIGA
Holly Willis' excellent review of Michael Worthington's Two Lines Align exhibition. Most interesting to me is her positing of design history.
Shel Perkin's article on Design Ethics in Step
An excellent overview of various forms of ethics and what these mean as well as links to other readings.
I.D. Magazine article from 6.07 on changing NY Times
IDSA Guide and Syllabus for sustainable practice
More targeted for Industrial Designers but perhaps some useful readings for Graphic Designers
Kyoto Design Declaration
Outlines a global design agreement supported by ICSID, BEDA, AIGA and EIDD. "By signing the Kyoto Design Declaration, the members of Cumulus committed to sharing global responsibility for building sustainable, human-centred and creative societies."

CULTURE IS CHANGING

Talking About My Generation
From Entrepreneur magazine: "Gen Xers, Gen Yers, Millennials and Boomers are all working alongside each other. But how do you get them to work well together?"
NY Times Magazine - The Screen Issue
Ideas and Trends: Must It Always Be About Sex?
Article about the many meanings of "fuck" and "shit."
Map of Future Forces affecting Design Education
Organized into Trends, Dilemmas, Hot Spots placed on a matrix organized by Drivers and Impact Areas.
TED | Talks | Bjorn Lomborg: Our priorities for saving the world (video)
The Girl Effect - Home
The Library in the New Age - The New York Review of Books
Why Bother? By Michael Pollan
From the "The Way we Live Now" column in the NY Times Sunday Magazine, Published: April 20, 2008 An astoundingly elegant description of impacts of global warming, culturally, socially, economically – the multitude of issues at stake and why its worth changing our lifestyles.

Theory I S08

Jennifer Rider: An Incomplete Manifesto for Process

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DESIGN IS CHANGING

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