Type III

11.22.06 Project 4: Motion

You will design a typographic motion piece in After Effects.

Start with a beautiful typographic layout of a single phrase: 1024 x 768 pixels
Perhaps something from one of the songs from your booklet band.

This beautiful layout will be a keyframe in you motion piece. Design what happens before or after or both.
Use color and motion. No other elements.
Sound is encouraged.
Because of time, don’t go overboard. Short. Sweet. Beautiful. And applies everything you know about good typography.
Anything from 10 seconds or more is fine, but the must be a beginning, climax and end.

Along with your beautiful keyframe done in Illustrator have
Three options for 6-12 frame storyboards

SOME EXAMPLES:
Stretch Conference 2004 Step inside Design
Powerpoint presentation about designing for motion

Motion Graphic Design Classwork
Assistant Professor Brain Stone at Ohio State University
Department of Industrial, Interior, and Visual Communication Design
Student work by Jason
Student work by Darwin

Psyop
Teletext commercial

Coke Bottles
Check out
Caviar: "Towa Tei"
The Designer's Republic: Citizen Bird, "Joy"

Trollback
Check out: MetLife and HBO Montage

11.7.06 | Project 3: Booklet

Due Tuesday, November 14

You are doing composing pages for your short, small booklet for a band
(12 pages, 6” x 9” portrait)

You have your band +
Your refined type studies.

Now you will compose the book.
Figure out how many pages your essay will need.
Make a thumbnail grid. It’s easy! From InDesign create a 6” x 9” document with 12 pages. In the Print dialog box, select the “Setup” menu. Click the checkbox next to thumbnails and select “4 x 4” from the drop-down menu.
Print 5 out 6 copies.
On the grids, make rough sketches for layout and pacing.
Compose 3 alternative page layouts: One more denotative; one more connotative; one in between
Print at full size and make a dummy of each book.

10.31.06 | Project 3: Booklet

Due Tuesday, November 7

Revise your type studies based on class feedback.

10.24.06 | Project 3: Booklet

Due Tuesday, October 31

You are doing type studies for your short, small booklet for a band
(12 pages, 6” x 9” portrait)

You have your band +
1000-2000 word text (with title, author, subheads, footnotes) +
list of songs with playtimes +
list of credits +
and
3-5 images with captions
as well as your
samples of 5 typefaces per assigned specifications

In class we’ll have nailed down one typeface
Now do type studies.

10 studies for each of the following:
Cover with Title (Band name + Title of booklet)
First page of text including title and author
Typical text spread including subheads
List of songs with playtimes
Caption treatments
Folio

10.17.06 | Project 3: Booklet

Project 3: Booklet
Due Tuesday, October 24

You are designing a short, small booklet for a band
12 pages, 6” x 9” portrait

Pick a band. Find a 1000-2000 word text about them. Make certain your text has: title, author, subheads, footnotes. (You may add them if your text doesn’t have them.), list of songs with playtimes, list of credits, 3-5 images with captions.

For Tuesday bring in samples of 5 typefaces that might be good for this project. “Good” typeface choices mean the right connotations, readable, and there are enough faces in the family to cover the different typographic needs (heads, subheads, text, proper titles, etc.)

For EACH typeface set the following samples on one grid from the 3 provided options:
• 18, 24, 30 pt headlines. Show a sample of your headline is ALL 3 sizes in BOTH upper and lower case in ALL weights.
• Sample text block in the following sizes INCLUDING a subhead same but different weight:
9/13 text
8.5/12.5 text
8/12 text
• Include the size and typeface specs at the top of the page

Print out each sample on an 8.5 x 11” page. Be sure to include a page border to show how type will look on the correct page size.

On my iDisk (lulu101) in "Type III" > "10.17 Assignment" you will find:
Typeface options (or you can find your own)
AND
3 alternative grids that you can download: 2, 3, and 4 column. (The 4 column grid shows texts samples.)
AND
A PDF document showing an example of what your text samples will look like.

October Class and Field Trip Schedule

October is turning into a busy month with several field trips. Here is our October class schedule. All trips are mandatory.

Monday, October 16.
Visiting Designer Presentation: Louise Sandhaus
Time TBA
Room F200
CalArts

Tuesday, October 17, 10am
Inventing Kindergarten exhibition field trip
Art Center College of Design

Wednesday, October 18, 8:30pm
Conversation: The Designer, the Artist, and the Publication (with Lorraine Wild, Michael Worthington, and Gail Swanlund)
REDCAT
I have talked to Scott and he will lighten your load for Thursday’s class.

Tuesday, October 24, 10am
Class: Where did graphic design come from (A little history) Part II
CalArts Langley

Monday, October 30. 7:30pm
“Design is One” Leila and Massimo Vignelli
Los Angeles County Museum of Art.

Tuesday, October 31
No class, but you will be expect to comment on the Vignelli presentation.

10.03.06 Hopefully the final poster

Just to make everything ultra clear about what’s expected for this next step of your poster.

Complete one gorgeous perfect poster.
Due 10.10.06
· Use a grid. (Begin by trying several grids and see how they work with your type.)
· Control the hierarchies.
· Use consistent, logical rules for treatment of the typographic elements. (Head, subhead, speakers, bios, dates, time, place.)
· Make compelling compositions. (Remember what you learned in Graphic Design I about making interesting compositions. But also remember that you’ll engage the composition to control heirarchy.)
· Make the type perfect: Letterspacing, line spacing, line breaks, kerning. Apply everything you learned in Type I and 2.

By Thursday e-mail me your grid studies with type placement so that I can give you feedback. Send InDesign files so I can see how you’ve used the grid.

Those of you who did not come to class today need to see me during my office hours this Thursday.

Class Three | 9.26.06 | Project 2: Design Lecture Poster

Due Tuesday, October 3:

Create three more posters (same size). Add 10 degrees of connotation.
Give particular attention to hierarchy (along with all other typographic refinements and flair).

1. Give hierarchical priority to something unexpected.
2. Give hierarchical priority to the title using a tactic other than scale.
3. Create hierarchy in a way that is specific to your topic.

Project aims: Hierarchy, and everything you learned in Type 1&2.

Class One | 09.12.06 | Project 1: Type in Your Space

Design a “signage system” for 3 classroom/studio/workshop doors in the Graphic Design area.
Name the 3 locations.
Photograph or draw the locations.
“Install” your typography in the location (create a digital mock-up; you don’t have to actually install the typography).

For example, when offices in a building are identified the convention is a number over or beside a door. But there are other ways to identify that space: What goes on there; the physical environment; the people who use the space; the personality of the room; etc. (instead of room 100A: The grad studios; 20 crammed cubicles, plus Ed; a list of every book in the space; 24/7; it could be relabeled according to prevalent moods; etc.)
Then the typographic treatment because a separate layer with which to signify something about the space: The placement, typeface, scale, proximity, color, materials etc. Does the type block the space; invite; penetrate; etc.

To see examples that I showed in class, go to:
lulu101.typepad.com/photos/type_in_space

Class Two | 09.19.06 | Project 2: Design Lecture Poster

Design Lecture poster
words + style + language
24 x 36 (mailer) folds to 12” x 12”

Choose a theme and typeface from the supplied list.
"Invite" three designers who would be able to speak on the topic, finds bios, choose a venue, date.
Poster text should include: Series title, subtitle or very short description phrase, three speakers, speaker bios, venue, (venue address), date & time, and return address. No images! No graphic elements! No color! Yes make the type beautiful!!!
(For some inspiration/example you can view the samples I showed in class on Monday:
http://lulu101.typepad.com/photos/swiss_type/

Lecture series topics (chose one)
Whipped Cream and Cherries
The “C” Word
Hurricanes, Tornadoes, and Tropical Storms
Expanded
Gravity
New Fresh
Stem Cells
Road trips
The San Fernando Valley
Sustainable or “green” design
Bees
Other suggestions will be entertained if received by Thursday morning.

Typefaces (chose one)
Helvetica Neue
Trade Gothic
Caslon
Univers

Due Tuesday Sept 28:
Three posters.
1 Type all the same size and weight, no hierarchy other than order and placement on the page.
2 Type all the same size, 2 different type weights
3 Type different sizes (scale), same type weight

Project aims: Hierarchy, and everything you learned in Type 1&2.