"If you're not part of the problem, you can't be part of of the solution." (unknown)
No longer capable to being successful without integrating Design with Sustainability with Business. We have to navigate the unknown: Integrating Design Process/Integrative thinking/"Design Thinking" (design) with systems thinking/eco/env economics/stateholder engagement (sustainability) with markets economics/"new business"/Leadership & collaboration/entrepreneurship/service oriented (business).
What is taught in Nathan's MBA program: Principles Frameworks Tools Strategies
Principles: Systems thinking, Multi-stakeholder Engagement, Multi-Disciplinary Teamwork
Frameworks:
Tools (depending on what's been assessed/built): Life Cycle Assessment, Total Beauty (Cyclic, Social, Safe, Efficient, Social), Biomimicry, SROI/SI, Sustainability Helix, LEED, SCORE
Strategies: Major strategies are Reduce (Design for Use, Dematerializiation, Substitution, Localization, Trans-materializalation, Inform-materialization, Reuse (a mustard jar that is a drinking glass), Recycle (things can be easily disassembled), Restore
Teaching & Pedagogy
Pedagogy: Core theme and value in every course and isn't optional. (Not tacked on to curriculum) Instead of calling a class "sustainable" just incorporate as the way its done. Doing and making is central and the project made has to be evaluated and they have to describe the framework of evaluation. Here's an evaluation of Barbie:
Examples: Toy Bank, Rewards system for saving resources.
Readings
Natural Capitalism, Cradle to Cradle, Design the Problem...
Open Source: Everything from the class is available on line: nathan.com/thoughts
What's next
Tired of talking about sustainability. Need to accept and move on. We have a lot figured out. The will is what's needed. It's integrated into the skills. Put it into place so we can go on to other conversations: Like Consumerism (not consumption)
Need to make things that we do consume as more meaningful and have more meaningful experiences.